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Free Excel CRM Template – Analyze Your Business Relationship

If you’re a business owner or manager facing difficulties managing your company’s relationships and interactions with your potential and current customers, then you should consider using an Excel template for customer relationship management. With this type of Excel template, you can efficiently gather customer data from various sources, both within and outside your business, to measure the effectiveness of your customer communication with the aim of improving your marketing and sales performance.

What Is An Excel CRM Template?

An Excel CRM template is a pre-programmed spreadsheet that incorporates CRM functionalities into the Microsoft Excel program that help you analyze customer data. Like any other type of Excel template, Excel customer relationship management template is designed to make it easier, quicker and more affordable for you to gather and analyze data. In our case, a free Excel CRM template helps you saves time, money and effort when it comes to gathering and analyzing your customers’ information so you can evaluate and streamline your relationships with them.

Why Use Excel CRM Template?

The best thing about an Excel CRM template is that unlike typical CRM software, it is cheap (or free), simple and easy to use; and you can use it to create and maintain relationships with customers even if you’re a one-person business with no technical knowledge. But’s that’s not its only advantage.

Excel CRM template enables you to view, manage, and report customer relationships in the form of spreadsheet data – something you cannot do with a typical CRM software or Excel alone.

There’s no denying the fact that Microsoft Excel is the gold standard when it comes to analyzing data. It also offers the best tool for creating, processing, managing, sharing, updating, and reporting customer data. Excel customer relationship management template allows you to unleash the power of Excel for CRM purposes.

With this Excel template, you can utilize the superior statistical, calculation and graphical capabilities of Microsoft Excel to assess and analyze your customer relationships. The pre-designed CRM template or worksheet comes with everything you need already prepared for you. The main work (of designing the template and incorporating the relevant functionalities for analyzing customer data) has already been done for you. This saves you the time required to create a template for customer relationship management from scratch.

The fact that the template is already predesigned also means that you don’t need any technical knowledge to start using it to manage your customer relationships. Even as an average user with minimal experience, you can summarize data, create formulas, and build charts via the provided interface. And once you gain some experience, the sky becomes the limit in building models that can help you manage and analyze customer interactions and data throughout the customer lifecycle.

Essentially, an Excel customer relationship management template allows you to enjoy a more powerful CRM experience without the cost and cumbersomeness of a fully-fledged CRM software system. It can be particularly beneficial if you’re a small business looking for an affordable yet reliable way to manage and analyze your customer relationships, but don’t have the money or resources needed to deploy a typical CRM system.

Download excel CRM template today to use it to cultivate and streamline your customer relationships.

Free CRM Template For Download


What Excel Customer Relationship Management Template Can Do For Your Business?

An Excel CRM template provides not only major time savings in labor, but also better accuracy in data input compared to using a typical spreadsheet. It also allows for consistency in output while helping standardize daily CRM tasks and practices. With this Excel template, you’ll be able to automate many core tasks or repetitive tasks, such as calculating number of contacts, actual sales, estimating sales, calculating commissions, sales forecasting, invoices and statements, and so on. By automating these tasks, you’ll find that you’re able to save lots of time and avoid mistakes.

Using Excel customer relationship management template to manage and analyze business relationships is actually far much easier than using a typical CRM software system. This is because it’s not much different from the Excel worksheets you’re used to. If you’re like other typical small business owners, you already know how to use Excel and probably already track CRM-type data in Excel. If this is the case, then there will be no learning curve for you. You won’t have to train your employees to use it or take special courses. The Excel CRM template is a simplified Excel-CRM system that makes organizing your contacts, leads and prospects a breeze. Using the template is non-technical!

You’ll just need to input your customer data and start analyzing and tracking your leads, views, conversations and other metrics that are vital in determining your success. With this template, you’ll have a simple, easy-to-use CRM solution that has the potential to transform your business and take it to the next level.

And unlike using CRM and Excel separately, you don’t have to keep exporting and copy pasting records to Excel to calculate and analyze data – which can be a tiring and time consuming process. With an Excel CRM template, data input and updates are made quickly (for one time only) while updates, processing and analysis are done with just one click. It allows you to do calculations and obtain analysis and insights on your customer relationships without having to export or switch between applications. Not only does this save time, but it allows you to focus your energies on other important areas of your business.

Features Of An Excel Template For Customer Relationship Management

An Excel CRM template is designed to provide you with a simple (and free) way to keep track of leads and streamline customer communications. The Excel columns and rows are organized to include sections, charts and functionalities that allow you to do just that, but you may also be able to customize it by implementing a few tweaks to suit your needs.

A key feature of the Excel CRM template is to track communications with both existing and potential customers. For potential clients, it allows you to plan follow-ups via follow-up contacts, update lead statuses, and after gaining positive response, schedule future communications that will enable you to close and keep the new customer as a repeat customer. Tracking sales is also an important component of an Excel-based CRM solution.

In its basic form, an Excel CRM template will feature sections, a table, or charts to allow sorting, filtering, and display of important customer information or data, including but not limited to identity data (name information, person information, postal address information, telephone information, email and social network information, etc.), quantative data (transactional information – online and offline, communication information – inbound and outbound, online activity, social network activity, customer services information, etc.), descriptive data (family details, lifestyle details, career details, etc.), and qualitative data (personal opinion, motivational, and attitudinal information).

An Excel template for customer relationship management will typically utilize the built-in sorting and filtering capabilities of Excel. Through sorting and filtering features, you can do things like sorting your most urgent contacts, filtering out customers depending on their lead statuses like “lead in progress”, “completed “, “won”, loss, “closed”, etc., or order the table based on the Estimated Sale Value.

Specific sections of the Excel CRM template will include a Demographics area where you can record customer details including their name information, job position or title, company name, phone, email, etc. There may also be an optional personal details worksheet where you can record information that is nice to know, but not really necessary.

The template will also have an Estimated Sale section where you can record the average weekly, monthly or annual sales figures for active customers. This data will help you see the value of keeping a specific customer. In this section, you can estimate potential weekly, monthly or annual sales for potential customers as well.

The customer communication section is another column you’ll find in an Excel template for CRM. This section may include: last contact date, date for next contact and follow-up action for your next urgent contacts. You can do conditional formatting to highlight your dates with the aim of prioritizing contacts based on urgency.

The Excel CRM template features a sales log where you can input sales data. In this section, you can record individual sales and create monthly, quarterly and annual sales reports. You can summarize the data in a table or create an Excel dashboard where you can display sales summary.

An Excel template for CRM will include a notes or comments section. This is where you record important notes regarding your communications with your leads. These can include additional dates of interest or simply anything that can help you maintain a good relationship with a client. You can record notes by adding cell comments or using a notes column. Alternatively, you can use an optional or separate worksheet for contacts to record notes about each customer communication.

These are some of the features you’ll get to use in an Excel CRM template to manage and gauge client activity of both existing and potential customers. By making good use of these features, you can develop your leads, nurture contacts, track sales and generate actionable data to help you recruit new customers and keep your existing customers happy.


Web based CRM sales software helps in integrating sales, revenue tracking, and emails into an all-inclusive system. In case you are not looking for such integration and would rather have a simple (and free) means of tracking your leads, then a CRM based Excel template is the right way to go.

Spreadsheets in CRM

In any organization, Customer Relationship Management (CRM) software and systems go a long way in streamlining communications with current and potential customers. In most cases, simply designed templates of this kind give companies a head start on figuring out/ customizing their own solutions and deciding whether spreadsheet-based solutions are right for them.

A CRM sales spreadsheet system is a reliable method of tracking leads and opportunities straight from the Google Drive. In today’s scenario, many small and big business are using simple spreadsheet solutions for closing deals and making their first million dollars in business.

Description of CRM Spreadsheets

Like all other components of a well conceived CRM system, sales tracking Excel sheets are also useful in tracking customers, planning follow-up with contacts, updating the lead status, scheduling all future communication with converted customers, and gaining from these leads. The Excel CRM template acts as a starting point for those looking for Excel-based innovative CRM solutions at low costs.

These templates are typically limited by the user’s knowledge of Excel and are designed for easy customization and use. Most templates, in their basic form, serve as specially formatted tables that allow sorting, filtering, as well as display of essential customer information; thereby serving as fancier versions of function-based CRM templates, and other allied applications.

The most complicated part of these CRM spreadsheets is linked conditional formatting that is used for highlighting the features that require greater attention and need to be brought to the attention of the user in an easier way. In some cases, the colors and other conditional formatting features may not appeal to the eye of the user and can be changed by looking up Excel’s help system (F1) on clearing or changing the same. The creators of these templates also make it possible for users to install all future versions and updates of the template, as per their individual requirements. Along with enhancing the functionality of the template in a big way, this helps in enhancing the value of the spreadsheet and making the same align with all changes in the dynamic CRM environment.

How to Use CRM Sales Templates in Excel

Here, we take a look at some of the common features of Excel templates that are usually incorporated in most CRM scenarios.

Sorting and Filtering: For instance, a template designed around Excel’s default features of sorting and filtering helps in achieving the following results with just a few clicks:

  • 1. Ordering of the table on the basis of Estimated Sales value.
  • 2. Filtering out customers from those lists where the status is marked as ‘cold’ or ‘loss’.
  • 3. Sorting the table in accordance with the contact dates so that a user can go ahead with the most important contacts first, and so forth.

Demographics: In case you are acquiring a CRM Excel template for your contacts, then you would obviously want to record their company, name, job title, position, email, phone number and other details. While the demographic records and other essential details that are required on a daily basis are stored in a single worksheet, the not-so-essential ones go to an optional one.

Estimated Sale – For CRM customers who are very active in the field of sales and marketing, this feature of a template may point to the average weekly, monthly or yearly sales figures, as applicable to the organization. Along with helping in developing an estimate of the value of a specific potential or existing customer, it helps in forecasting future sales figure accurately, and aligning the same with the laid out budget.

Last Contact – In case of a sales template created in Excel, the Last Contact field comes in handy for recoding the date when a particular customer was last contacted and the outcome of the same. Special customization and conditional formatting features are used for this too and help in highlighting different elements of the contact.

Next Contact – Follow-up communications are an important part of marketing and sales pitches and have to be planned beforehand. This particular column in case of a contact CRM template made in Excel can be used for recording the next date, venue, and point of contact, along with the follow-up actions to be taken, if any.

Notes – All communications taking place with leads needs to be recorded for further analysis and communications. A smartly designed sales template would also include a column for adding cell comments for each individual communication.

Sales Log – In case your business transactions require you to create monthly, quarterly or yearly sales reports, then you would surely need a method for recording individual sales. An optional Sales Log worksheet makes it convenient for you to summarize data, create your very own Excel dashboard, or display significant summary data in a customized way.

Marketing with CRM Spreadsheet Templates

CRM spreadsheets are not only about rows, columns and complicated formulae. Well-organized and properly Excel spreadsheet templates are very resourceful in doing a lot of things the better and easier way. Along with being useful as calendars for inbound marketers, they help in aligning marketing strategies through impressive means. Additionally, they prevent users from lagging behind, tracking sales at the right time, and staying on top of the resources in their CRM environment.

All in all sales CRM templates developed in Excel are specially designed to provide the competitive edge and a lot of clarity on the ways in which sales are expected to take place in the coming months. With so much and a lot more in store, these templates provide for easy visibility and calculations and also increase the productivity of users, without bogging them down with cumbersome facts and figures.

Way Forward

So, if you are also looking for a specific CRM spreadsheet to help the cause of your organization and don’t know where to begin, do look around for online template developers of repute and look ahead towards better bottom line figures.

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